Devesh Asawa Maheshwari
Full-stack software engineer and lead architect of Furniture From Factory — a production-grade B2B/B2C e-commerce platform for handcrafted solid wood furniture. Specializing in Next.js, React, Node.js, MongoDB, and cloud infrastructure, based in Jodhpur, India.
Engineering Furniture From Factory
Furniture From Factory is not just an e-commerce platform — it is a digital bridge between Jodhpur's centuries-old craftsmanship and the global furniture market. Architecting this system required solving complex challenges: dynamic pricing across five currencies, product catalogs with thousands of variations, and a technical SEO strategy built for international reach.
Using Next.js 16, React 19, and Tailwind CSS 4, the platform is server-side rendered with incremental static regeneration, prioritizing Largest Contentful Paint (LCP) and Core Web Vitals. The backend is powered by a Node.js and MongoDB infrastructure designed for high availability and horizontal scalability.
Every layer of the stack — from the admin dashboard to the automated sitemap pipeline — was designed, built, and deployed by a single architect, delivering a production-grade system with a 99+ PageSpeed score and complete ownership of the engineering roadmap.
What I Can Build For You
I work with startups, businesses, and brands to deliver production-grade digital products — fast, scalable, and built to convert.
E-Commerce Platforms
Full-scale online stores with product catalog, cart, payments, order management, and a custom admin CMS — built for speed and conversions.
- Multi-currency pricing
- Custom admin panel
- 99+ PageSpeed
Admin Dashboards & CMS
Internal tools and content management systems tailored to your workflow — product managers, file uploads, analytics, and role-based access.
- Role-based access
- AWS S3 file manager
- Real-time data
Landing Pages & Marketing Sites
High-converting, SEO-optimized marketing sites and landing pages that load fast and rank well — built with Next.js for maximum performance.
- Core Web Vitals
- JSON-LD SEO
- Mobile-first
Web Applications
Custom web apps — from SaaS dashboards to booking systems — built with React, Next.js, and Node.js for reliability at scale.
- React + Next.js
- REST APIs
- Auth & security
API & Backend Development
Scalable REST APIs and backend systems with Node.js and MongoDB — including third-party integrations, payment gateways, and automation.
- Node.js + Express
- MongoDB Atlas
- Payment integration
Performance & SEO Audit
Deep technical audit of your existing site — Core Web Vitals fixes, structured data, sitemap automation, and IndexNow integration.
- PageSpeed audit
- Structured data
- Sitemap pipeline
Featured Projects
A selection of systems, tools, and features built as part of the Furniture From Factory platform and its ecosystem.
E-Commerce Platform
Furniture From Factory
A full-scale B2B/B2C e-commerce platform connecting Jodhpur's artisans with global buyers. Features multi-currency pricing, server-side rendering, advanced SEO, real-time inventory, and a custom admin dashboard.
Backend System
Multi-Currency Pricing Engine
Designed and implemented a dynamic pricing engine supporting USD, EUR, GBP, AED, and INR with real-time exchange rate synchronization, geo-targeted display, and tax calculation logic.
Technical SEO
SEO & IndexNow Integration
Built an automated SEO pipeline with dynamic sitemap generation for 10,000+ product URLs, JSON-LD structured data injection, and IndexNow API integration to notify search engines of content changes instantly.
Internal Tool
Custom Admin Dashboard
Built a comprehensive admin panel for managing products, categories, orders, stores, blogs, banners, and file uploads. Includes role-based access control, analytics, and a media file manager integrated with AWS S3.
Frontend Engineering
Mobile-First Responsive UI
Rebuilt the entire storefront UI for mobile performance — implementing lazy loading, image optimization via Next/Image, skeleton screens, and a fully accessible component library using Tailwind CSS.
DevOps
Cloud Infrastructure & CI/CD
Provisioned and managed the production environment on Linux servers with PM2 process management, Nginx reverse proxy, automated SSL renewal, and a health-monitoring watchdog script for zero-downtime deployments.
Core Competencies
Frontend Engineering
React 19, Next.js 16, Tailwind CSS 4, Redux Toolkit, Redux Persist, Framer Motion, i18next, and Three.js for 3D product viewers.
UI / UX Design
Pixel-perfect, accessible, high-conversion interfaces — skeleton screens, DnD Kit drag-and-drop, Quill rich-text, and WCAG 2.1 compliance.
Backend & APIs
Node.js, Mongoose/MongoDB Atlas, NextAuth, Bcrypt, Winston logging, REST APIs, reCAPTCHA, and Google APIs integration.
DevOps & Cloud
AWS S3 SDK v3, Azure Blob Storage, EC2, PM2, Nginx, Cloudflare cache, Let's Encrypt SSL, and TypeScript across the full stack.
Direct Access
You work with me directly — no account managers, no handoffs to juniors. Every line of code is written by the same person you speak to.
Proven Stack
The same Next.js + Node.js + MongoDB architecture that powers Furniture From Factory — a live, production platform with 99+ PageSpeed — applied to your project.
Early Advantage
I am actively building my client portfolio. That means faster turnaround, sharper attention to your project, and a genuine stake in delivering results.
Software development is where logic meets art. At Furniture From Factory, we didn't just build a website — we built a premium digital showroom that honors the artisans of Jodhpur.
Start Your Project
Fill in the form below and I'll get back to you within 24 hours. Prefer a quicker reply? Message me on WhatsApp.
Projects typically start at ₹75,000 • Full-stack delivery • No agencies, no middlemen